Happened May, 2010. So sad.
It was only time before P&G started to realize that pet owners are getting wise to the whole pet food industry, so they aquired Natura Pet Products, the makers of Innova, Evo, California Naturals, Healthwise and Mother Nature brands of pet food and treats, to cash in on their piece of the holistic, high quality pet food pie.
Great blog about it here
If you feed these brands I would keep your eyes wide open and remember P&G is all about profits and nothing else...no matter what their ads may say.
